Branding may seem to encompass a broad element of a business, but the truth is you must be extremely cautious while constructing your initial brand strategy. There are no specific set of rules to follow which makes branding that much more difficult. Don’t shy away from the challenge just yet, check out these three tactics to start creating your own solid brand strategy today.
Branding describes how people visualize you in the marketplace, therefore it is imperative that your business has a clear focus while initiating your brand strategy. The focus that you create is delivered directly to the customer when they officially see your product for the first time. Customers need to be made aware of why you are in business and what you can specifically give back to that customer with your product. To begin advertising your brand and your purpose behind your brand, find one distinct characteristic your business has to offer and build your brand around that characteristic. Once you understand what your company stands for you can begin relaying that information back to customers by explaining why your product excels over competing brands.
While creating your brand, consistency plays a key role in success. Businesses must be able to maintain a congruous advertising plan including elements such as colors, themes, and overall message. This means a business will simultaneously blend all of a marketing campaign’s brand details into one message that gives customers a straightforward message of what your company represents no matter what platform it may be displayed on. Consistency can be broken when brand owners become bored with original brand strategies and begin improvising on their looks without realizing what they have to jeopardize. As soon as a customer sees an ad for your business, they should immediately recognize the brand within the first few seconds. Whether it is the logo, colors, theme or even graphics your business needs to be memorable, and that is accomplished through consistency. If you are looking to maintain a consistent social media message, Red Shark Digital can construct multiple different social media posts in order to produce one cohesive message to highlight your overall brand. Our Instagram theme highlights our Branding color scheme, consistent with our website.
The last component to truly drive home your brand strategy would be to establish an emotional connection between your product and the customer. Customers purchase items from different companies for numerous reasons, but what pushes them to become loyal customers? Companies such as TOMS exemplify a great emotional impact within their strategy, every time a customer purchases a pair of shoes TOMS helps restore sight to a person in need. TOMS was able to find the one characteristic that sets them apart from competitors and this will eventually produce customer loyalty between the brand, because customers know they can trust the brand and they feel as if they’re giving back in a sense as well.
Branding has always been an essential piece of successful marketing, it was a fundamental aspect that focused on slogans, designs and symbols. While these still remain significant today, branding has become even larger and even more important now than ever. Branding lays the foundation for your business, it not only authenticates your credibility, but it results in user loyalty. Building a brand can be tricky, but it is not impossible, especially with Red Shark Digital’s wide variety of services. Contact Red Shark Digital today to get your brand on the right track.
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.