COVID-19 Updates for Google My Business | Red Shark Digital

At a time when many businesses are unsure of their daily hours, are only open for curbside service, or have closed their doors altogether, it is important for these business owners to be able to communicate with their customers about the status of their stores. While many have turned to social media, we must remember that not all customers are active on social media. For those that turn to Google to find their answers, Google My Business listings now have access to a new type of post geared towards announcements related to COVID-19. 

COVID-19 Announcements for Google My Business

These announcements can include new operating hours, temporary closures, safety precautions, changes to regular services (take-out/delivery only), and in stock, low stock, or out of stock announcements for high demand products. The updates will appear at the top of the business’s profile in local search, so even if your business publishes other posts, the COVID-19 update will remain at the top for customers to see. 

Google My Business COVID-19 Update | Red Shark Digital

Creating a COVID-19 Update

Log on to Google My Business on a desktop computer. From the menu, click “Posts.” Choose the “COVID-19 Update” tab at the top of the page. GMB may ask for information like:

  • Hours of operation and temporary closures
  • Updates to how the location is being managed in relation to safety and hygiene
  • Changes to operations, such as take-out or delivery only, call for details, etc.
  • Requests for support

Choose “Preview” to see how your post will look before it is published. Click “Publish” to post the update. 

Remember that Google My Business posts only remain published for 14 days, and the same rule applies for COVID-19 updates. If your information is still relevent after 14 days, it will need to be published again. 

These COVID-19 posts are text-only and are available to all listings. They can only be published via desktop, but are visible in both desktop and mobile search.

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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