Horizontal Scroll Making A Comeback? | Web Development Greenville NC

Whenever you go to a new website you automatically start scrolling down, using the vertical scroll. Vertical scrolling is the default scroll option with few exceptions. Horizontal scrolling is generally regarded as poor user design. Users are expecting a vertical scroll, they might not realize there is content to be accessed through a horizontal scrolling option, and if it’s not done successfully it requires more energy from the user to attempt to navigate the site. Through this past year, we’ve seen horizontal scrolling implemented in a variety of ways, indicating that the unusual scroll option might be making a comeback in web development Greenville NC.

Disadvantages

Before considering the possibilities of a horizontal scrolling option in your web development Greenville NC, all the disadvantages should be considered. The reason many designs exclude a horizontal scroll is because of the poor user design. Unlike the vertical scroll, you can’t implement a basic horizontal scroll and expect users to immediately understand how to use it. If one section of your site has a horizontal scroll, users might skip by it, not realizing that there is more content to be found with the scroll. The next issue is laziness. Even if your users immediately recognize the scroll option, they might not want to put in the extra energy of using it! Users are used to a vertical scroll, so it is easier to continue that action than to stop and switch to consuming content through a different scrolling method.

What to Avoid

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Besides the inherent disadvantages, there are also many pitfalls to avoid when incorporating a horizontal scroll into your web development Greenville NC. The first one is to not force your users into using the scroll option. Including something like arrows to navigate through the section will reduce frustration for users, and also help to indicate that horizontal scrolling is an option in that section. Another mistake to avoid is including a horizontal slider when the scrolling elements return to the beginning at the end of the scroll, a loop of elements. The slider will either have to jump back to its starting position, or it becomes useless after one round of scrolling.

How to Use Successfully

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Don’t be alarmed, there are still ways to successfully use a horizontal scroll. Adding clear indicators like arrows or elements cropped off the edge of the screen will alert the user to horizontal scrolling being an option in that section. Make sure the users can see the navigation at all times to keep them on track. Nothing will put off a user more than getting lost and frustrated in a horizontal scroll.

When to Use in Web Development Greenville NC

Web Development Greenville NC | Red Shark Digital

Now that you understand what to avoid and how to use horizontal scrolling successfully, it’s time to find places to use it! Horizontal scrolling is a poor option for a full-page scroll, but can be used well in smaller pages and sections. A common use of horizontal scrolling is in galleries or other sections that include large amounts of imagery. The horizontal scroll allows these images to be included without taking up large amounts of space going further down the page. It can also be used in timelines to chronologically lay out information.

It’s not a good idea to use a horizontal scroll for text-heavy sections, but a timeline works well. This is because of the limited text, and the user’s understanding of timeline layouts that will help them naturally navigate horizontally. It can also be used on e-commerce sites in web development Greenville NC. Similar to the image sections, the horizontal scrolling allows a lot of products to be displayed together without creating a long vertical scroll.

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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