Red Shark Digital has rolled out a Webflow website redesign for Nu-Pipe, the rehabilitation industry’s most capable independent contractor. The original site was built on WordPress, but our development team redesigned the site and rebuilt it on Webflow for easier content management and better site performance.
Working on a 6-week timeline, Red Shark Digital added a more modern look and feel to the 4-year-old website with the addition of animations, imagery, and an overall more attractive user interface. The previous site was text-heavy, with little features that would entice the user to continue clicking around to learn more about the company.
The original homepage featured six service boxes, a paragraph describing the company, and three photo galleries. The new homepage after the Webflow website redesign featured an attractive hero with CTAs, quick facts about the company, service boxes with complementary icons and “Learn more” links, testimonials, and photos. This new homepage design has features that will pique the curiosity of any user looking to learn more about Nu-Pipe and their services.
During this Webflow website redesign, we implemented a new visual feedback tool, Markup.io. This tool allowed the client to share feedback and request edits easily, placing comments exactly where the edit needed to take place. Comments can then be marked as resolved, letting the client know that their requested edit has been completed. It was a great addition to our development process and aided in a smooth website launch!
Make sure to check out the site for yourself: https://www.nupipeus.com/
Project Management: Spencer Bunting
Website Design: Chelsea Davis
Website Development: Mike Fenwick
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.