Located in Snow Hill, NC, Boat Lift Warehouse is a marine accessory retailer that sells a variety of products from Boat Lifts to Gangways. The site has thousands of monthly visitors and uses a massive E-Commerce platform known as Engage. The site was in desperate need of a modern redesign that would improve UX throughout the entire site and enable customers to find products faster and easier.
To integrate their e-commerce reporting system with the new site, we implemented multiple custom scripts and APIs to communicate efficiently with Engage. This allowed any new products added in Engage to automatically be synced to their website. This simplified internal processes within the company and improve reporting for e-commerce metrics.
To improve overall user experience and drive conversions, we implemented a variety of custom product hierarchies and categories. All products were categorized into product groupings that would allow customers to view similar products and easily navigate to the product type they were searching for.