Boston Bags & Tags

A local monogramming shop in Greenville, NC, Boston Bags & Tags sells a variety of gift sets, accessories, and jewelry. The shop provides custom monogramming services to almost all of their products, helping users find the perfect personalized gift for a loved one.

Because monogramming and personalization is a major aspect of their business, we wanted to create a custom feature that highlights this service and allows users to interact within the site. Therefore we created a custom personalization feature that allows users to input their initials, select available fonts and colors, and then be presented with a preview of their custom monogram before purchasing. This allows the user to easily test out multiple options and eliminate uncertainty before purchasing. This helps to build trust between the retailer and the user, as well as help establish brand loyalty.