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The Value of SEO

Lindsey Justice - April 12, 2018

SEO has quickly become a go-to marketing tool in today’s digital age. Standing for “search engine optimization,” SEO is the process of directing traffic to your website through organic (non-paid) search results on search engines. This process is done through rankings where major search engines, such as Google and Yahoo, determine how relevant the content is to the user. In this article we will be examining the value SEO offers over traditional marketing solutions and how you can use it to expand your business.

Online Exposure

The web is a giant network with millions of websites waiting to be found. SEO gives your business that leg up, with the goal being for users to see your website on the first page of search results. Why have a website when it’s not generating any new leads or helping your customers? By implementing SEO strategies, you can position yourself with your competition and have more deliverable results. You can also use it to target a larger audience than just your community and build brand awareness.

Brand Credibility

Most people don’t scroll through 20 pages of search results looking for a product, they trust Google to do the heavy lifting and provide them with credible and relevant results. 60% of clicks go to the first result, so by being on the first page of a google search you become a top brand competitor and are more likely to generate a sale. The farther away you are from the first page of results can result in less brand credibility, as well as increasing the chance of your competitor achieving the sale.

Instant Data Access

With traditional marketing solutions, it can be difficult to measure campaign efficiency and track results. SEO uses analytics tools to determine user data including keyword trends, as well as measuring website traffic. You can manipulate this data to determine which products to discontinue, identify slow landing page times, and get an in-depth breakdown of your organic search traffic. You can now receive proven results and easily learn what is working best for your company and what changes should be made.

SEO has the power to elevate your marketing efforts and bring actual measurable results to your business. At Red Shark Digital we can offer a specialized SEO campaign catered to your business needs. From local search to Google MyBusiness, our SEO solutions will set you apart from the competition while growing your business. We also offer a free SEO website audit to help you get started! Contact us today and get launch your next successful SEO campaign!