How effective is a hashtag?

A hashtag is a type of metadata tag used on social networks such as Twitter and other microblogging services. Hashtags help users to find messages with a specific theme or content. Hashtags are created by placing the number sign or pound sign (#) in front of a word or phrase. The use of hashtags has been found to be very effective in promoting and marketing a product or service. A study conducted by the University of Pennsylvania found that tweets with hashtags are more likely to be retweeted than those without hashtags.

Another study conducted by Microsoft found that tweets with hashtags are twice as likely to be retweeted as those without hashtags.

Hashtags are a great way to promote and market your product or service. However, it is important to use them sparingly and only use them when they are relevant to the content of your message. Overusing hashtags can make your message seem spammy and can turn off potential customers.