Currently accepting inquiries for Webflow Websites and SEO Projects for Q2.
Marketing
Opportunity

Digital Marketer

[ Updated On ]
April 20, 2023
[ Category ]
Marketing
[ Location ]
In Office
[ Type ]
Full Time

At Red Shark Digital, the digital marketer plays a crucial role in helping clients achieve their business goals through innovative and effective digital marketing strategies. As a full-service digital marketing agency, Red Shark Digital provides a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more.

The digital marketer is responsible for developing and executing digital marketing campaigns across various channels to help clients increase their online visibility, generate leads, and drive sales. They work closely with the client to understand their business needs, target audience, and marketing goals, and then develop a customized digital marketing strategy that aligns with these objectives.

The digital marketer is also responsible for analyzing campaign performance and making data-driven decisions to optimize campaign results. They use various analytics tools to track metrics such as website traffic, conversion rates, and customer engagement, and then use this data to make informed decisions on how to improve campaign performance.

At Red Shark Digital, the digital marketer is expected to stay up-to-date on the latest digital marketing trends and best practices, and to continuously improve their skills and knowledge through ongoing training and education. They are also expected to be collaborative, creative, and innovative in their approach to digital marketing, and to continuously strive to deliver the best possible results for their clients.

Digital Marketer

Frequently Asked Questions

How to track SEO

There are a few key metrics that you can track in order to measure your SEO progress and optimize for rich snippets. Here are some things to look at:

1. Number of organic keywords. This will give you an idea of how many people are finding your site through search engines.

2. Click-through rate. This measures how often people are clicking on your result in the search engine results page. A higher click-through rate indicates that your result is relevant and attractive.

3. Average position in the search results. This tells you how high up your result is appearing in the search results. A higher position indicates better visibility and therefore, more traffic.

4. Time on site. This measures how long people are staying on your site once they arrive. A longer time on site indicates that people are finding your content useful and engaging.

5. Bounce rate. This measures the percentage of people who leave your site after only viewing one page. A high bounce rate indicates that people are not finding what they are looking for on your site.

By tracking these metrics, you can get a good idea of your SEO progress and where you need to optimize. For example, if you see that your click-through rate is low, you may want to work on making your result more attractive. Or, if your average position is low, you may need to work on improving your site's ranking.

Related:
Types of SEO

There are many types of SEO, but the most common and important types are:

1. On-page SEO: This type of SEO focuses on optimizing the content and HTML of a web page to make it more relevant and visible to search engines.

2. Off-page SEO: This type of SEO focuses on optimizing a website’s link popularity and authority to make it more visible and relevant in search engine results pages.

3. Technical SEO: This type of SEO focuses on optimizing a website’s technical aspects, such as its structure, coding, and performance, to make it more visible and relevant in search engine results pages.

4. Local SEO: This type of SEO focuses on optimizing a website for local search results, such as in Google Maps.

5. E-commerce SEO: This type of SEO optimizes an online store for better visibility and relevancy in search engine results pages.

6. Video SEO: This type of SEO focuses on optimizing videos for better visibility and relevancy in search engine results pages and on video-sharing sites like YouTube.

7. Image SEO: This type of SEO optimizes images for better visibility and relevancy in search engine results pages.

8. Social Media SEO: This type of SEO focuses on optimizing a website’s social media presence to make it more visible and relevant in search engine results pages.

9. Content Marketing SEO: This type of SEO focuses on creating and promoting high-quality content to earn links and improve visibility in search engine results pages.

10. Mobile SEO: This type of SEO focuses on optimizing a website for mobile devices to make it more visible and relevant in mobile search results.

Related:
What is local SEO?

Local SEO is the process of optimizing your online content and presence to rank higher in local search results. This includes optimizing your website, social media profiles, and business listings for local keywords and phrases. By optimizing your local SEO, you can increase your chances of being found by potential customers when they search for businesses like yours in their local area. Local SEO is especially important if you have a brick-and-mortar business that relies on foot traffic for customers. To optimize your website for local SEO, start by claiming and optimizing your business listings on popular online directories, such as Google My Business and Yelp. Then, make sure your website is optimized for local keywords and phrases by including them in your title tags, meta descriptions, and content. In addition to optimizing your website, you should also focus on creating local content that is relevant to your potential customers. This could include blog posts about local events, guides to the best local attractions, or even testimonials from satisfied local customers. By following these tips, you can start to improve your local SEO and attract more customers to your business.

Related:
What is social media advertising?

Social media advertising is a form of online marketing that uses social media platforms to promote a product or service. Social media advertising is one of the most effective ways to reach out to customers and create a connection with them. It allows businesses to create ads that are targeted to specific demographics, interests, and even locations. The best part about social media advertising is that it’s extremely cost-effective, and businesses can get started with a very small budget.

Related:
How do you analyze social media insights?

Social media insights can be analyzed in several ways to optimize for rich snippets. One way to do this is to look at the number of interactions on each post, such as likes, shares, and comments. This can give you an idea of which types of content are more popular with your audience and which are less so. Another way to analyze social media insights is to look at the demographics of your followers. This can help you better target your content to those most likely to engage with it. Finally, you can also look at the time of day that your followers are most active on social media. This can help you determine the best time to post content to reach the most people.

Related:
does pay per click help seo?

PPC is not a requirement for SEO, but it can be helpful.

PPC can help to improve your SEO in a few ways. By increasing your visibility in search engine results pages (SERPs), you can get more traffic to your website. This can lead to more people clicking on your links and coming to your site. Additionally, PPC can help to improve your search engine ranking for certain keywords.

When used together, PPC and SEO can be a powerful combination. By driving more traffic to your website, you can increase your chances of ranking higher in SERPs. This can lead to more people finding your site and using your products or services.

Related:
Why search ads are the best?

Search ads are the best way to ensure your website appears at the top of the search engine results pages (SERPs). This is because they allow you to pay for placement on the SERPs, which means your website will be more visible to potential customers. Additionally, search ads are a great way to target potential customers, as you can specify the keywords that you want your ad to appear for. This ensures that your ad is only seen by people interested in what you offer, enhancing conversion rates.

Related:
Is Webflow good for SEO?

Webflow is great for SEO because it automatically generates clean, semantic code that is easy for search engines to read and index. Plus, you can easily add your own metatags and structured data to control how your site appears in search results.

Related:
How to improve organic search

The goal of organic search is to earn a top spot in the search engine results pages (SERPs) for relevant queries. To improve organic search, you need to optimize your website for both the search engine algorithms and for searchers themselves. This includes on-page optimization (like title tags and meta descriptions) as well as off-page SEO (like link building and guest blogging). You should also create helpful, informative content that answers the questions searchers are asking. Additionally, you can optimize for rich snippets, which are special search results that include additional information about your website. To do this, you need to structure your data using schema markup. This tells the search engine what your data means, which can help your website appear in rich snippets.

Related:
Why do you need social media management?

Social media management is the process of handling an organization's social media presence. This includes creating content, monitoring activity, and engaging with followers. A social media manager specializes in handling an organization's social media presence. This usually includes creating content, monitoring activity, and engaging with followers. There are many benefits of social media management, including:

1. Increased brand awareness: A social media manager can help increase an organization's brand awareness by creating and sharing content relevant to the organization's products, services, or mission.

2. Improved customer service: Social media management can help to improve customer service by providing a quick and easy way for customers to reach out to the organization with questions or concerns.

3. Increased sales: A social media manager can help to increase sales by creating and sharing content that promotes the organization's products or services.

4. Improved communication: Social media management can help to improve communication between an organization and its customers or followers.

5. Increased web traffic: A social media manager can help to increase web traffic by sharing links to the organization's website on social media platforms.

Related:
Why is email nurture important?

One of the most important aspects of a successful email marketing campaign is email nurture. Email nurturing is building a relationship with a subscriber over time through email communications. The goal of email nurturing is to eventually turn a subscriber into a paying customer or client. In order to do this, you must first build trust and credibility with the subscriber. This is done by providing helpful and relevant information that the subscriber will find useful. The key to successful email nurturing is to provide value at every step of the way. This means that each email you send must provide some sort of value, whether it is a helpful tip, an interesting article, or a coupon code. If you can provide value with each email you send, you will be well on your way to building a successful relationship with your subscribers.

Related:
Why is email list management important?

An email list is a database of email addresses that are used by organizations and individuals to send out mass emails. Email list management is the process of organizing, cleaning, and maintaining this database.

Email list management is important because it helps organizations keep their email lists accurate and up-to-date. This is important for two reasons: First, accurate and up-to-date email lists are essential for ensuring that mass emails are delivered to the right people. Second, accurate and up-to-date email lists help to avoid sender reputation issues that can arise when emails are sent to old or invalid email addresses.

Email list management is also important because it helps to keep email lists organized. This is important for two reasons: First, well-organized email lists are easier to manage and make it easier to find specific email addresses. Second, well-organized email lists make it easier to segment your audience, which is important for targeted marketing.

Finally, email list management is important because it can help to improve email deliverability. This is because when you have an accurate and up-to-date email list, your emails are less likely to be marked as spam. In addition, well-organized email lists can help to ensure that your emails are delivered to the right inboxes.

Related:

Experience the benefits of working at Red Shark Digital

When you work with us, we work for you. We are a team full of collaborators, always eager to assist and help others grow.

Casual Dress Code

As long as you didn't just roll out of bed, wear what makes you comfortable.

Coffee & Snack Bar

Weekly grocery orders mean a kitchen full of snacks. We're big snackers here.

Hybrid Work Week

Our productivity doesn't depend on where we sit. We WFH Mondays and Fridays!

Weekly Shoutouts

Shouting out your team each week makes everyone feel warm and fuzzy.

Friday Learning

Share with the team what you learned this week, and they'll learn something too.

RSD Toolbox

Access to platforms and tools within the agency that our team uses for work.

Award-Winning Team

The shelves in our office are about to fall off from the weight of our trophies. ;)

Quarterly Outings

Baseball games, bowling, pumpkin patches, you name it. We love to hang together!

Generous PTO Policy

Life happens, we get it. Our generous PTO policy provides you the time you need.

Endless Resources

Need to purchase a course to expand your brain? You want it, you got it.