The objective of the Greenville PD’s new website build was to become a recruiting site that better explained and highlighted the police department. In order to accentuate the Greenville Police Department’s units and career opportunities, Red Shark Digital created a custom-designed and developed website, including a multi-step application process module that highlights the steps required to become a GPD Officer. A video embed on the homepage provides users (and potential GPD Officers) with a deeper look into the daily life of a Greenville PD Officer. The multi-step application module walks users and interested applicants through the application process, from step one all the way to the final offer. Other great features of the GPD website are the newsletter integration and Google Analytics integration, allowing us to track and record website traffic from all channels.
The new website has impeccable imagery, captivating fonts, and extensive explanations of the duties of the Greenville Police Department’s high-interest positions. The website also features a Frequently Asked Questions page, answering questions such as age requirements and how to apply to BLET.
Check out the recipes used for this project!
Learn more about digital marketing recipesSusan Bucci
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John Jordan
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