The R.A.W. Plastics team was using Facebook and Instagram to sell their products, typically taking orders through direct messages since they did not have an e-commerce platform. Community clean-ups and pick-ups were also organized through Facebook and Instagram. We created an e-commerce Webflow website from the ground up, designing and prototyping in Figma after meeting with the R.A.W. team to learn more about the company. We worked within a 6-week timeline to create a Webflow website with a convenient CMS for managing content, products, orders, etc.

‍

A contact form was added to the site with a “Reason for Contacting” option, where users can select whether they are contacting to order a custom product, join a clean-up, get involved, or just say hello. The new e-commerce Webflow website accentuates R.A.W.’s purpose with waterway maps as backgrounds along with a large hero video of relevant footage. Photos of the repurposing process are featured across the site, including cleanups, sorting and shredding, and the final products. The site is also responsive for those who choose to visit on their phones or tablets.