The Woodland Group's Webflow website is a complete overhaul of their previous WordPress website. The previous website was a one-pager that only displayed a short About section and contact form, linking out to a featured property. Properties could not otherwise be viewed; they could only be accessed via direct links. All property pages were created using the template builder, BeaverBuilder.
The new Webflow website provides much easier content management within the Webflow CMS, allowing The Woodland Group to easily update their Properties pages, including the color scheme. Properties can be marked as Sold Out, Coming Soon, or any other status of their choosing. Also featured on the Properties pages are custom icons for Amenities, a photo gallery, sale day offers, and a HubSpot form embed.
Land for Sale pages display custom state outlines, key features with icons, photo galleries, and a designated featured property, which are all able to be edited within the Webflow CMS. With a multitude of properties available and new properties arising throughout the year, it was important to The Woodland Group to be able to edit the site often. The Webflow CMS is user-friendly and allows The Woodland Group to accomplish exactly what they were looking for.
Check out the recipes used for this project!
Learn more about digital marketing recipesSusan Bucci
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Brian Hall
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Jake Holehouse
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