Red Shark Digital worked with the ZRODelta team to produce a best-in-class WordPress ecommerce firearm website. The ZRODelta team came ready with and binder full of ambitious ideas that pushed our team, as well as the limits of WooCommerce itself. ZRODelta is known for its modular handgun that is able to be built into 1000+ configurations using its variable components. Users are prompted to purchase a base firearm and then introduced to a 3-step process, allowing them to build their own unique Modulus® for the purpose they have in mind.

Throughout the site, there are micro web interactions that bring the enter user journey to life; all of which are anchored in the details of the client’s product line.This can be seen beginning in the header, with the grooves matching the grip on the slide of the Modulus®. Pushing through the rest of the site, nested hovers and animations work together to bring sections and options to life for users as they scroll through. With the products being sold being so intricate and feature rich, highlighting how the features of the products were shown was a priority for all involved. Creating intentional animations and interactions that encourage the scroll to continue allows the story of the product to be told.