Can you rebrand without changing the name?

You can rebrand without changing the name by making small changes that improve the name's recognition and memorability. One way to do this is to create a new logo that is more distinctive and recognizable. Another way to improve the name's recognition is to create a tagline or slogan that encapsulates the brand's new positioning. Finally, you can launch a new ad campaign that brings the brand's new identity to life. These changes will signal to customers that the brand has undergone a refresh, without completely overhauling the company's name.