Can you retarget with first-party data?

Can you retarget with first-party data?

Yes, you can retarget with first-party data. This means that you can use your own data to target ads to people who have visited your website or mobile app. First-party data is often more accurate and up-to-date than third-party data, which can make it more effective for retargeting. To retarget with first-party data, you need to have a way to track users across devices and platforms. This can be done with cookies, pixel tags, or other tracking methods. Once you have a way to track users, you can create retargeting lists and target ads to them.