In short, the answer is yes - if your website serves cookies to EU visitors, you must obtain their consent prior to doing so. This includes using cookies for purposes such as analytics, personalization, and advertising.
There are a few exceptions to this rule, however, including cookies that are:
• Necessary for the operation of your website (such as those used to log in or add items to a shopping cart)
• Used to collect anonymous statistical data (such as Google Analytics)
• Used to deliver content specifically requested by the user (such as a video or image)If you are using any cookies that fall outside of these exceptions, you must provide visitors with clear and concise notice about your use of cookies, and obtain their consent prior to serving them.
There are a few different ways to do this, but one common method is to display a notification banner on your website that links to a page with more detailed information about your cookie policy. This banner should be prominently displayed and accessible from all pages of your website.
Once you have obtained consent from a visitor, you should store this information in a cookie or similar tracking mechanism so that you do not need to obtain consent again from that same user.
If you are using cookies on your website, it is also a good idea to include a statement about your use of cookies in your privacy policy. This will help to ensure that you are in compliance with privacy laws and regulations, in addition to the EU cookie law.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.