How do you audit a PPC campaign?

When auditing a PPC campaign, there are a few key areas to focus on in order to ensure that the campaign is running effectively and efficiently.

1. Review the overall campaign structure and make sure that the ad groups are organized logically and that the keywords within each ad group are closely related. This will help to ensure that your ads are relevant to the search queries that they are being triggered for.

2. Take a close look at the ad copy for each ad group and make sure that it is relevant and persuasive. Remember, the goal of a PPC ad is to get the click, so make sure that your ads are up to the task!

3. Review the landing pages that your ads are pointing to and make sure that they are relevant to the ads and the keywords that they are targeting. The landing page should also be well designed and user-friendly so that visitors are more likely to convert once they arrive.

4. Keep an eye on your campaign's overall performance metrics and make sure that you are seeing a positive return on investment (ROI). If you are not, then make changes to your campaign accordingly in order to improve your results.

By following these tips, you can be sure that your PPC campaign is running effectively and efficiently.