How do you identify keywords?

In order to identify keywords, you will want to utilize a variety of analytical tools including Google AdWords Keyword Planner and Google Analytics. You will also want to consider your audience and what keywords they are likely to use when searching for your content. Once you have identified a list of potential keywords, you will want to use them throughout your website and content in order to optimize for rich snippet. This can be done by using the keywords in your titles, tags, and descriptions as well as throughout the body of your content. In addition, you will want to make sure that your website is properly optimized for search engine optimization (SEO) in order to rank higher in search results and improve your visibility.