How does a CDP collect data?

A CDP, or customer data platform, is a database that collects first-party data from an organization’s various customer touchpoints. This data is then normalized and made available to the organization’s marketing, sales, and service teams. A CDP can collect data from a variety of sources, including website interactions, CRM data, loyalty program data, and offline interactions. Organizations use CDPs to get a complete view of their customers and to better understand their needs and preferences. This, in turn, allows organizations to create more personalized and relevant customer experiences. CDPs are often used in conjunction with other marketing technologies, such as marketing automation and segmentation platforms.