How much do Instagram ads cost per month?

There is no one definitive answer to this question as the cost of Instagram ads can vary greatly depending on a number of factors, such as the specific ad objective, target audience, ad format, and more. However, some rough estimates put the cost of an Instagram ad at around $0.70-$2.00 per engagement, with the average cost-per-click (CPC) coming in at around $0.80. So, if you're looking to spend $100 on Instagram ads per month, you could potentially reach around 125-625 people, depending on your ad's performance.