As a beginner, you should never spend more than you are willing to lose on Facebook ads. This will help ensure that you do not get in over your head and end up in debt. You should also be aware of how much you can expect to spend on ads before you begin running them. A good rule of thumb is to spend no more than 10% of your total advertising budget on Facebook ads. This will help you keep your spending in check while still getting the most out of your ad campaigns.
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