How often should you rebrand your logo?

How often should you rebrand your logo?

There's no definitive answer to this question, as it depends on a variety of factors, including your brand's history, current identity, and future goals. However, it's generally advisable to rebrand your logo every 5-10 years to stay current and relevant.

Of course, a logo refresh isn't always necessary – if your current logo is still working well for your brand, there's no need to fix what isn't broken. But if you're looking to update your look or appeal to a new target audience, a rebrand can be a powerful marketing tool.

When done right, a logo rebrand can breathe new life into your business and help you achieve your goals. So if you're thinking about updating your logo, be sure to put some thoughtful planning into it to ensure a successful outcome.