Is Bing Ads the same as Google Ads?

When it comes to paid search advertising, there are really only two major players: Google Ads and Bing Ads. And while they both may offer similar features and tools, they are not exactly the same.

Here’s a quick rundown of the key differences between Google Ads and Bing Ads:

1. Reach

When it comes to reach, there’s no doubt that Google Ads wins out. Google is the world’s largest search engine, with a whopping 90% market share. Bing, on the other hand, only has 2.5% of the global search market.

2. Cost

Generally speaking, Google Ads is going to be more expensive than Bing Ads. This is because there is simply more competition on Google, and businesses are willing to pay more to get in front of potential customers.

3. Keyword Research

Both Google and Bing offer keyword research tools to help advertisers find the right keywords to target. However, Google’s Keyword Planner is widely considered to be more robust and user-friendly.

4. Reporting

When it comes to reporting, both Google Ads and Bing Ads offer a variety of helpful tools and metrics. However, many advertisers find that Google Ads provides more actionable data that is easier to understand.

5. Customer Service

Finally, it’s worth noting that Google Ads and Bing Ads both offer excellent customer service. However, some advertisers find that Google is slightly better when it comes to responsiveness and helpfulness.

So, which one should you use for your business?

If you’re looking to reach the widest audience possible, Google Ads is the way to go. However, if you’re working with a limited budget, Bing Ads may be a better option. And if you’re not sure which one to choose, you can always test out both and see which one performs better for your specific business.