Is changing a logo considered rebranding?

When it comes to rebranding, there are a lot of different factors to consider. One of the most important, and often most visible, aspects of rebranding is changing a company's logo. A logo change can be a big undertaking, and it's not something to be taken lightly. But if done correctly, it can be a powerful tool for Refresh your business and give it a new look. There are a few things to keep in mind when changing a logo. First, it's important to make sure that the change is in line with the overall goals of the rebrand. A logo change is a big investment, and it should be done for the right reasons. Second, the change should be significant enough to be noticed, but not so drastic that it alienates your existing customers. And finally, the new logo should be timeless and easy to remember. A logo change is a big decision, but if it's done right, it can be a powerful way to Refresh your business and give it a new look.