Skills for content strategy involve understanding how to develop and manage content to meet the business's and its customers' needs. This includes developing a content strategy, managing content creation and distribution, and measuring the results of content marketing initiatives. To develop an effective content strategy, you need to understand your audience and what they need deeply and want from your business. You also need to be able to create compelling and engaging content that meets those needs. And finally, you need to be able to measure the results of your content marketing initiatives to continue improving your content strategy over time.
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