A mailing list is a collection of names and addresses used by an individual or organization to send material to multiple recipients. The four types of mailing lists are:
1. Compiled: A compiled list is one that is put together from a variety of sources, including public records, credit reports, catalogs, and membership applications.
2. Response: A response list is generated from people who have responded to a specific offer, usually through a direct mail campaign.
3. Rental: A rental list is one that is leased from another organization, typically on a one-time-use basis.
4. House: A house list is a list of customers or prospects developed by the organization itself.
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