What are the 3 parts of the customer acquisition cycle?

The customer acquisition cycle consists of three parts: awareness, interest, and conversion.

Awareness is the first stage of the customer acquisition cycle, and it’s when the potential customer becomes aware of your product or service. This can happen through marketing efforts like advertising, PR, or content marketing.

Interest is the second stage of the customer acquisition cycle, and it’s when the potential customer becomes interested in your product or service. They may start doing research at this stage, looking into your company and reading reviews.

Conversion is the third and final stage of the customer acquisition cycle, and it’s when the potential customer actually buys your product or service. This can happen online or in-person, and it’s the goal of all your marketing efforts.