What are the 4 key tenets of data first strategy?

There are four key tenets to a data-first strategy:  

1. Collect data from as many sources as possible: This data can come from surveys, customer feedback, social media, web analytics, and more. The more data you have, the better able you are to make informed decisions about your marketing efforts.  

2. Use data to segment your audience: Data can help you segment your audience into smaller, more manageable groups. This segmentation can be based on factors like demographics, interests, or past behavior.

3. Use data to personalize your marketing messages: Once you’ve segmented your audience, you can use data to personalize your marketing messages. This personalization can be as simple as using the customer’s name in an email or as complex as tailoring your marketing messages to specific segments.

4. Use data to track and measure your results: Data can also be used to track and measure the results of your marketing campaigns. This tracking can help you determine which campaigns are most successful and where you need to make improvements.