What are the disadvantages of social media advertising?

There are a few potential disadvantages of social media advertising to consider before diving in headfirst. First, social media platforms are constantly evolving, which can make it difficult to keep up with the latest changes and best practices. Second, the algorithms that control what users see in their feeds are constantly changing, which can impact the reach and visibility of your ads. Finally, social media advertising can be expensive, and it can be difficult to track your return on investment.