When it comes to advertising, there are always going to be some ads that are more controversial than others. Whether it's because they're pushing the boundaries of what's considered acceptable, or because they're tackling sensitive subjects, there are always going to be a few that stand out.
Here are 10 of the most controversial ads from recent years:
1. Pepsi - "Jump In"
This ad, which was released during the 2017 Super Bowl, was criticized for its insensitivity in light of the current political climate. It featured Kendall Jenner stepping away from a photo shoot to join a protest, and ended with her sharing a Pepsi with a police officer. Many felt that it trivialized the very real struggles that people are facing.
2. H&M - "Coolest Monkey in the Jungle"
This ad, which was released in January of 2018, featured a young black boy wearing a hoodie that said "coolest monkey in the jungle." It was widely criticized for being racially insensitive, and H&M ultimately had to pull the ad and issue an apology.
3. Nivea - "White is Purity"
This ad, which was released in April of 2017, was criticized for its use of the phrase "white is purity." Many felt that it was a coded way of promoting white supremacy, and Nivea ultimately had to pull the ad and issue an apology.
4. Dove - "Real Beauty"
This ad, which was released in 2013, featured a series of women of different racial backgrounds and sizes being photographed. It was criticized by some for its suggestion that only certain types of women are considered "real" beauty.
1. Gillette - "The Best Men Can Be"
This ad, which was released in January of 2019, tackled the issue of toxic masculinity. It was praised by some for its message, but others felt that it was condescending and that Gillette was trying to capitalize on the #MeToo movement.
1. Nike - "Equality"
This ad, which was released in 2016, featured a number of prominent athletes, including Colin Kaepernick, Muhammad Ali, and Serena Williams. It was criticized by some for its use of Kaepernick, who was then embroiled in a controversy over his decision to kneel during the national anthem.
1. Always - "Like a Girl"
This ad, which was released in 2014, featured girls of all ages being asked to do things "like a girl." It was praised for its empowering message, but some felt that it was condescending and that Always was trying to capitalize on the "girl power" movement.
1. Burger King - "Flame-Grilled Whopper"
This ad, which was released in 2012, featured a man having his clothes set on fire after eating a Burger King burger. It was widely criticized for its insensitivity in light of the fact that Burger King was then embroiled in a controversy over the use of horse meat in its burgers.
1. Go Daddy - "Body Shaming"
This ad, which was released in 2015, featured a woman being body shamed by her boss. It was criticized by some for its insensitivity, but others felt that it was an accurate portrayal of the way that many women are treated in the workplace.
1. Pepsi - " Kendall Jenner"
This ad, which was released in 2017, was criticized for its insensitivity in light of the current political climate. It featured Kendall Jenner stepping away from a photo shoot to join a protest, and ended with her sharing a Pepsi with a police officer. Many felt that it trivialized the very real struggles that people are facing.
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