What does a PPC person do?

A PPC person is responsible for managing and executing pay-per-click (PPC) campaigns. They are responsible for researching and selecting target keywords, creating ad copy, and setting up and managing campaigns in Google AdWords or another PPC platform.

A PPC person must have a strong understanding of how search engine algorithms work in order to be successful. They must also be able to track and analyze campaign data to continually optimize results.

A successful PPC person is detail-oriented, analytical, and creative. They must be able to think outside the box to come up with new and innovative ways to reach their target audience.