What is a content marketing strategy?

A content marketing strategy is a plan for creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The purpose of a content marketing strategy is to drive profitable customer action by creating and curating relevant and valuable content. A successful content marketing strategy requires a deep understanding of the needs and wants of your target audience. You must also have a plan for creating and distributing content that meets those needs and wants. The most effective content marketing strategies are built on a foundation of research and planning. Your content marketing strategy should be designed to help you achieve your business goals. It should be based on an understanding of your target audience and their needs. It should be structured in a way that allows you to track and measure your progress. If you're not sure where to start, there are several resources that can help you develop a content marketing strategy. The Content Marketing Institute offers a range of free and paid resources, including a content marketing planning template. HubSpot also has several helpful blog posts on developing a content marketing strategy.