What is PPC in b2b marketing?

PPC is an acronym for pay-per-click, a type of digital marketing in which advertisers display ads on search engines and other websites, and pay a fee to the host website whenever their ad is clicked.

PPC is a popular and effective form of b2b marketing, as it allows companies to target relevant keywords and reach prospective customers who are actively searching for the products or services that they offer.

When executed correctly, a PPC campaign can be a highly effective way to generate leads and drive sales for a b2b business. However, it is important to keep in mind that PPC is a paid form of marketing, and therefore it is important to set a budget and track ROI in order to ensure that the campaign is cost-effective.