What is the best keyword strategy?

No perfect keyword strategy will work for every business. The best keyword strategy is to research your industry, target market, and competitors to identify the best keywords for your business. Once you have a list of keywords, you can use them in your website content, blog posts, and social media posts to attract more customers and grow your business.

To get started; you can use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to identify relevant keywords for your business. Once you have a list of keywords, try to incorporate them into your website content and blog posts in a way that is natural and easy to read. You don't want to stuff your keywords into your content, as this will make your content difficult to read and could hurt your SEO.

Once you have a list of keywords that you're using in your website and blog content, you can start optimizing your site for rich snippets. Rich snippets are search results that include additional information about your website, such as reviews, prices, and product information.

To optimize your site for rich snippets, you need to make sure that your website's code is clean and well-organized. You also need to add structured data to your website, which you can do using schema markup. Once you've added schema markup to your website, you can test your site using Google's Structured Data Testing Tool to ensure that your rich snippets appear correctly in search results.