What is the difference between a CDP and DMP?

A CDP, or customer data platform, is a system that allows businesses to collect, unify, and activate customer data. A DMP, or data management platform, is a system that helps businesses collect, organize, and use data. The key difference between a CDP and DMP is that a CDP is designed to unify customer data, while a DMP is designed to help businesses manage data. A CDP is a relatively new type of software that helps businesses collect, unify, and activate customer data. A CDP is designed to give businesses a complete view of their customers by unifying data from multiple sources. This type of software is often used by marketing departments to create more targeted and personalized campaigns. A DMP is an older type of software that helps businesses collect, organize, and use data. A DMP is not typically used to unify data, but rather to help businesses segment their data and use it more effectively. For example, a DMP might be used to help a business target its advertising more effectively. So, the key difference between a CDP and DMP is that a CDP is designed to unify customer data, while a DMP is designed to help businesses manage data.