What is the difference between Google Ads and Bing Ads?

Google Ads and Bing Ads are both advertising platforms that allow businesses to place ads on Google and Bing’s search engine results pages (SERPs). The main difference between the two platforms is that Google Ads is much more popular and has a larger reach than Bing Ads. Additionally, Google Ads offers more features and options than Bing Ads, giving businesses more control over their advertising campaigns. As a result, Google Ads is generally more expensive than Bing Ads.