What is the role of search advertising?

Search advertising is the process of using paid advertisements that appear on search engine results pages (SERPs). The purpose of search advertising is to promote websites by increasing their visibility in search engine results pages. Search advertising is an effective way to target potential customers who are actively searching for products or services that you offer. By appearing in the search results, you can attract customers who are already interested in what you have to offer. Search advertising can be a cost-effective way to drive traffic to your website. When done correctly, it can be an effective way to generate leads and sales.