What should be included in a PPC audit?

When conducting a PPC audit, there are a few key areas that should be addressed in order to ensure that your campaigns are effective and efficient. Here are a few key points to consider when conducting a PPC audit:

1. Account Structure: How are your campaigns structured? Are they organized in a way that makes sense and is easy to navigate?

2. Campaign Settings: Have you properly configured your campaign settings to align with your goals?

3. Ad Groups: Are your ad groups properly organized and structured?

4. Keywords: Have you targeted the right keywords for your campaigns? Are they relevant to your ads and landing pages?

5. Ads: Are your ads well-written and effective? Do they include the relevant keywords and have a strong call-to-action?

6. Landing Pages: Are your landing pages optimized for conversion? Are they relevant to your ads and keywords?

7. Tracking: Are you tracking your campaigns effectively? Are you tracking the right metrics to gauge success?

8. Reporting: Are you generating regular reports to track progress and identify areas for improvement?

By addressing these key areas, you can ensure that your PPC campaigns are effective and efficient. A well-conducted PPC audit can help you save money and improve your ROI.