What should be included in a social media management Service?

Several things should be included in a social media management service. First, the service should provide a way for businesses to connect with their target audience. This can be done through several channels, including social networking sites, blogs, and microblogs. Second, the service should allow businesses to interact with their target audience. This can be done through several methods, including commenting, liking, and sharing. Third, the service should provide a way for businesses to measure the success of their social media campaigns. This can be done through several tools, including analytics and tracking. Finally, the service should provide a way for businesses to improve their social media campaigns. This can be done through several methods, including testing and optimization.