What three roles do cookies play in digital marketing?

Cookies play a critical role in digital marketing. Here are three key ways cookies are used:

1. Tracking user behavior: Cookies help track what users do on a website, what pages they visit, how long they spend on each page, and what links they click. This information is critical for understanding how users interact with a website and what content is most popular. It also helps identify areas of a website that may need improvement.

2. Targeted advertising: Cookies can be used to show targeted ads to users based on their browsing history. This is an effective way to reach potential customers with ads that are relevant to their interests.

3. Personalization: Cookies can be used to store information about a user’s preferences and settings. This allows websites to offer a personalized experience to each user, which can improve the overall user experience.