Which two key aspects you must consider when analyzing keywords?

When analyzing keywords, it is important to consider both the volume of searches and the level of competition for the keyword. A high volume of searches indicates that there is high demand for the keyword, while a high level of competition indicates that there are many other websites competing for the same keyword.

To optimize for rich snippets, it is important to target keywords that are relevant to your content and that have a high search volume. In addition, your website should be structured in a way that makes it easy for search engines to understand your content and display it in search results.