As we near the halfway point of the year, we have noticed an influx of new and exciting design trends! Most importantly, new logo designs and processes have caught our attention. As you may know, logos are quite an important part of graphic design. But what makes logo trends so important is the fact that logos are marks made to withstand years without redesigns. When new trends are set, it is important to take note and possibly readjust to keep up with the modern yet elegant aesthetic of the times. With that being said, take a look at our top 3 logo design trends for the second half of 2020.
1. 3D Gradients
Gradient trends just keep evolving this year. We began to see the implementation of gradients in full graphic pieces towards the end of 2019, but never expected to see it take off in such a strong direction upon entering the new year. Gradients are an excellent way to take a group of colors and turn them into a cohesive mesh of vibrancy and energy! Creating dynamic gradients that add depth and 3D effects to logos is quite challenging but can be extremely rewarding when done correctly. It is also important to note that while gradients are extremely beautiful on screens, they lack the same eye-catching effect when printed.
2. Vintage Cartoon Logos
This one has to be my personal favorite for sure. A nostalgic design trend with its own completely different style. In the fast-paced world we live in today and everything being pushed in such a modern direction, people seem to be gravitating towards the familiar and comfortable vintage cartoons of the 1930s through the ’50s. Simple, meaningful, and charming are the best words to describe the sentimental style of these two-toned, hand-drawn illustrative logos.
3. Unconventional Typography
Expect to see some wild and adventurous logos with a ton of personality in 2020. While this may seem experimental or outlandish, these types of zany logos have been used to represent some big name brands. It seems as though weird typography in logotypes is a much bigger trend that we expected. These personality-driven logotypes have a mind of their own. Designers can stop scrolling through endless lists of overused typefaces and create something completely unique, or alter one that already exists, opening more doors through creativity. There are tons of ways typography can be altered, such as distorting, distressing, inverting, mirroring, and so on. We have even seen some where entire words are completely deconstructed. There is no “right” or “wrong” way to do one of these funky logos. The only thing to keep in mind is to make sure it can still be understood.
New decade equals new design. These logo trends will become second nature to all of us soon, but as they pioneer through this era of new design, it is important that we take note of these changes in trends and adapt the way we go about designing. Only time will tell how these trends stack up over the course of the next few years. We cannot wait to see how they will be used by others, and how we can utilize them ourselves! If you need assistance with logo design Raleigh, contact us!
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.