Your businesses SEO strategy must remain current and updated. Organic traffic from Google is crucial to driving more leads and sales to keep your sales funnel full. Hiring an SEO company can be one of the biggest marketing decisions for your business. The right firm can catapult you onto the first page of Google, as well as drive some of the most profitable traffic to your site. The questions below are a good guide to make sure your SEO provider is on track to improving your Google rankings.

Is there on-site optimization what will take place?

The user experience of your website is an important factor for Google. Are people staying on your site for a long time and having a good experience? Or is there a high bounce rate?

An SEO provider that loves looking at Google Analytics will take the time to look at the most visited pages of your site, as well as be able to discover which pages have the highest bounce rate. They will also then have the knowledge to fix these pages and improve your high bounce rate. In addition, a successful SEO provider will always be looking for ways to improve your website, since they know that SEO is an ongoing process.

What is the local SEO strategy?

What percentage of your business takes place in a local market? If a good chunk of your clients or services are you in your local market, then your website should be optimized within the local market. A few questions you can ask about your local SEO strategy are:

• Has my business been submitted to a local directory?
• Are my title tags optimized for my local market?
• Is NAP (name, address and phone number) consistent throughout your site and local directories?

Read more about the top 10 steps to local SEO success.

Is there keyword research taking place?

Keywords make it possible for people to find your site via search engines. A website that is well optimized for search engines will “speak the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. That is why your SEO provider should be able to present the most popular keyword variations for your homepage and interior pages that can drive more traffic to your site.

What’s the blog strategy?

Blogs can be extremely helpful to your ranking if the content is driving relevant traffic for your business. Relevant content can result in new business or just better informing your audience. To create relevant blog content, your SEO provider should focus on questions that your customers might have that are not covered on your site elsewhere. It is important to remember that the purpose of blogging is not just to say you blog. So make sure your SEO provider is able to make sure your blogs have a relevant purpose for your business.

A good SEO company will help you put all the pieces together for your SEO puzzle. This can make a big difference in terms of where you rank on Google. That’s why at Red Shark Digital we strive to help you understand your SEO strategy to make sure you are driving profitable traffic to your site. So why wait, contact the professionals at Red Shark Digital today!

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