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Programmatic Advertising

Addressable Geofencing

Harness the power of addressable geofencing to promote your products and services, drive foot traffic, and skyrocket sales.

Addressable geofencing is a rapidly growing trend in the world of marketing, as it offers businesses an unprecedented level of precision and control over their advertising efforts. By leveraging the power of mobile devices and location data, businesses can reach consumers at the right place and time with personalized and relevant messages.

Targeting Consumers Based on Physical Location

One of the key benefits of addressable geofencing is its ability to target consumers based on their physical location. This means that businesses can deliver highly relevant messages to consumers who are in the vicinity of their store or event, increasing the likelihood that they will take action. For example, a restaurant could use addressable geofencing to send a special offer to customers who are within a few blocks of their location during lunchtime. By offering a discount or promotion when customers are most likely to be hungry, the restaurant can drive foot traffic and increase sales.

In addition to being a powerful tool for customer acquisition, addressable geofencing can also be used to improve customer engagement and retention. By providing personalized and relevant messages to customers at the right time and place, businesses can create memorable experiences that build loyalty and increase customer lifetime value. For example, a retailer could use addressable geofencing to send personalized offers to customers who have previously made purchases at their store. By tailoring the message to their interests and preferences, the retailer can create a more engaging and relevant experience that encourages repeat business.

Adopting Addressable Geofencing in Advertising

Overall, addressable geofencing is a powerful marketing tool that can help businesses drive customer engagement, increase sales, and build brand awareness. As the technology continues to evolve and improve, we can expect to see more businesses adopting this approach to advertising in the years to come.

Benefits of Addressable Geofencing

  • Allows for highly targeted ads based on physical location
  • Increases the likelihood that customers will take action
  • Provides personalized and relevant messages to customers
  • Creates memorable experiences that build loyalty and increase customer lifetime value
  • Helps businesses drive customer engagement, increase sales, and build brand awareness
Lauren Boyd
Last Updated:
9/5/2024

Frequently Asked Questions:

What is addressable geofencing?

An addressable geofence is a geographic area that can be defined for marketing or other purposes, and which can be targeted with precision by marketers using GPS or other location-based targeting methods.

An addressable geofence can be as small as a single building or large enough to encompass an entire city. The size of the geofence can be customized to meet the needs of the marketing campaign.

GPS-based geofencing allows marketers to target consumers with precision, based on their current location. This type of geofencing can be used to target consumers who are near a retail store, for example, or who are in a specific geographic area.

Addressable geofencing can be an effective way to reach consumers with targeted messages and offers. By using GPS or other location-based targeting methods, marketers can send messages to consumers that are relevant to their current location.

For example, a retailer could use addressable geofencing to send a coupon to consumers who are near the store. Or, a restaurant could use geofencing to send a message to consumers who are in the vicinity of the restaurant, promoting the special of the day.

Addressable geofencing can also be used to deliver targeted messages to specific groups of consumers. For example, a retailer could target mothers with young children by geofencing locations such as schools and daycare centers.

Marketers can also use addressable geofencing to exclude certain locations from their target audience. For example, a retailer could use geofencing to exclude consumers who are near a competing store.

Addressable geofencing can be a valuable tool for marketers who want to reach consumers with targeted messages and offers. By using GPS or other location-based targeting methods, marketers can send messages to consumers that are relevant to their current location.

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What is the purpose of geofencing?

Geofencing is a location-based service that allows businesses to target potential customers within a defined geographical area. By creating a virtual fence around a specific area, businesses can target mobile users who are within that space with relevant ads and promotions.

Geofencing can be used to target customers based on their location, which can be useful for businesses that want to reach people who are nearby. For example, a business could use geofencing to target people who are near their store or other location.

Geofencing can also be used to target people who have been to a certain location in the past. This can be useful for businesses that want to reach people who are likely to be interested in their products or services. businesses that want to target potential customers within a defined geographical area. By creating a virtual fence around a specific area, businesses can target mobile users who are within that space with relevant ads and promotions.

Geofencing can be used to target customers based on their location, which can be useful for businesses that want to reach people who are nearby. For example, a business could use geofencing to target people who are near their store or other location.Geofencing can also be used to target people who have been to a certain location in the past. This can be useful for businesses that want to reach people who are likely to be interested in their products or services.

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Can you do geofencing on your own?

Yes, you can do geofencing on your own without the help of a third-party provider. All you need is a GPS-enabled device and an app that supports geofencing. Many popular apps like Google Maps and Apple Maps already have geofencing capabilities built-in. To create a geofence, simply create a new location in the app and specify the radius you want the fence to encompass. Once the fence is created, the app will automatically notify you when you enter or leave the geofenced area.

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How can I protect myself from geofencing?

Geofencing is a location-based service that allows you to set up a virtual perimeter around a real-world location. When you enter or leave the defined area, your device will receive a notification. Geofencing can be used to track your movements, and to send you targeted ads and special offers based on your location.

To protect yourself from geofencing, you can turn off location services on your device, or opt out of location-based ads and services. You can also install a geofencing blocker, such as PrivacyFix, which will prevent companies from collecting your location data.

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Does geofencing require WiFi?

Geofencing is a location-based technology that allows you to create virtual boundaries around a real-world location. When a device enters or leaves the defined area, geofencing can trigger a pre-programmed action. For example, you can use geofencing to automatically unlock your phone when you're near your home, or to get directions to a new restaurant that just opened up.

Geofencing can be used with or without WiFi. When WiFi is enabled, geofencing can use the WiFi signal to triangulate the device's position and trigger the desired action. For example, if you have geofencing set up to unlock your phone when you're near your home, the WiFi signal from your home's router will be used to determine your location and unlock your phone.

If you don't have WiFi enabled, geofencing can still use the GPS signal to determine your location. However, this will consume more battery power than using WiFi. Therefore, it's recommended to enable WiFi if you're going to be using geofencing.

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What is the distance for geofencing?

Geofencing is a location-based technology that allows businesses to target and track their customers through the use of GPS or radio-frequency identification (RFID). Geofencing can be used for a variety of purposes, such as providing targeted coupons and ads to customers based on their location, or tracking the location of employees in real-time. The distance for geofencing is typically set by the business, and can be as small as a few feet or as large as several miles.

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How do I set up geofencing?

Assuming you would like a step-by-step guide on how to set up geofencing:

1. Decide on the area you would like to fence in. This can be as small as a few square feet or as large as several acres. Keep in mind that the larger the area, the more battery power will be used.

2. Choose a geofencing app or service. There are many to choose from, such as Geofency, Life360, and Geoloqi.

3. Install the app and set up an account. This will usually involve entering your credit card information.

4. Configure the app to fence in the desired area. This will involve setting the GPS coordinates of the location as well as the radius of the fence.

5. Test the fence to make sure it is working properly. This can be done by walking or driving around the perimeter of the fence to see if you receive the desired alerts.

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What is the most accurate geofencing?

Most people believe that geofencing is a new technology, when in reality, it has been around for quite some time. The term “geofencing” was first used by John McCarthy, who is credited as the father of artificial intelligence, in a paper he wrote in 1968. In that paper, McCarthy defined a “geofence” as a “virtual perimeter for a real world object.” The idea of geofencing didn’t gain much traction until the late 2000s when the first GPS-enabled smartphones were released. The technology behind geofencing has continued to evolve and become more accurate since then.

There are a number of different factors that contribute to the accuracy of geofencing. The most important factor is the quality of the GPS signal. A strong GPS signal results in more accurate geofencing. Another important factor is the size of the geofence. A smaller geofence is more likely to be accurate than a larger one.

The most accurate geofencing is achieved by using a combination of GPS and WiFi. This combination results in an accuracy of about 5 meters.

There are a number of different applications for geofencing. The most common use is for security purposes. Geofencing can be used to create a virtual fence around a property. If someone crosses the fence, an alarm can be triggered. Geofencing can also be used to keep track of children or pets. If a child or pet wanders outside of the fence, a parent or owner can be notified.

Geofencing can also be used for marketing purposes. Businesses can use geofencing to target ads to people who are near their location. Geofencing can also be used to send coupons or special offers to people who are in the vicinity of a store.

Overall, geofencing is a very accurate technology that has a number of different uses. The accuracy of geofencing will continue to improve as the technology behind it evolves.

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What are the different types of geofencing?

There are four types of geofencing: static, dynamic, soft, and hard. Static geofences are based on a fixed location, such as a home or office. The geofence is created by drawing a radius around the location on a map. Dynamic geofences are based on moving objects, such as a vehicle or person. The geofence is created by tracking the object’s location on a map. Soft geofences are based on a combination of static and dynamic locations. For example, a soft geofence could be created around a person’s home and office. The geofence would be created by drawing a radius around the home and office on a map. Hard geofences are based on physical barriers, such as walls or fences. The geofence is created by setting up a barrier on the map.

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Is geofencing ethical?

Some people argue that geofencing is ethically questionable because it relies on tracking people’s location data. Others argue that geofencing is a useful tool that can be used in an ethical way.

There is no clear answer as to whether or not geofencing is ethical. It depends on how the technology is used and who has access to the data.

If geofencing is used to track people without their consent, then it is not ethical. However, if people are aware that they are being tracked and they have consented to it, then geofencing can be ethical.

There are many benefits of geofencing, such as being able to target ads more effectively and efficiently. However, there are also some potential risks, such as invasions of privacy. Ultimately, it is up to each individual to decide whether or not they think geofencing is ethical.

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What two methods are used for most geofencing application?

Geofencing is a location-based service that allows businesses and individuals to define virtual boundaries around a real-world geographic area. Commonly used for security and marketing purposes, geofencing can be used to automatically trigger an action when a mobile device enters or leaves a predetermined area. There are two main types of geofencing applications: GPS-based and network-based.

GPS-based geofencing uses the Global Positioning System to track a mobile device’s location. This method is more accurate than network-based geofencing but can drain a device’s battery more quickly.

Network-based geofencing uses cell tower triangulation to track a mobile device’s location. This method is not as accurate as GPS-based geofencing but doesn’t drain a device’s battery as quickly.

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Does geofencing cost money?

Geofencing is a feature of mobile devices that allows businesses to target consumers with location-based content and ads. Geofencing can be used to target consumers who are near a business's physical location, or who have been to a specific location in the past. Businesses can also use geofencing to target consumers who are in a specific location, such as a mall, or who are attending a specific event, such as a concert.

Geofencing is a paid feature of many mobile advertising platforms, such as Google AdWords and Apple iAd. Geofencing can also be implemented through standalone software, such as Geofy, which starts at $99 per month.

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Does geofencing work if location is off?

If your location services are turned off, geofencing will not work. Geofencing relies on GPS or other location services to function, so if these services are not active, the geofence will not be able to track your location. You can turn your location services back on by going to your phone's settings and enabling them. Once location services are enabled, geofencing should start working again.

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What is the difference between geofencing and addressable geofencing?

There are two main types of geofencing: geofencing and addressable geofencing. Geofencing is a technology that uses GPS to create a virtual geographic boundary, allowing businesses to trigger actions when a mobile device enters or leaves a certain area. Addressable geofencing is a type of geofencing that allows businesses to specifically target ads and messages to consumers based on their physical location. Geofencing is a technology that uses GPS to create a virtual geographic boundary, allowing businesses to trigger actions when a mobile device enters or leaves a certain area. Addressable geofencing is a type of geofencing that allows businesses to specifically target ads and messages to consumers based on their physical location.

The main difference between geofencing and addressable geofencing is that geofencing is a technology that allows businesses to trigger actions when a mobile device enters or leaves a certain area, while addressable geofencing specifically targets ads and messages to consumers based on their physical location.

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