A successful digital marketing campaign is flexible and dynamic. 2016 will be the year for smarter integrated digital strategy. Detailed information about digital trends is below.

   
• Mobile-friendly tactics are extremely important during the consumer decision-making stage because conversions begin on them.

• Make sure all of your advertisements and links work properly and are easy to view on any device.
   
• Native advertising is much more effective than invasive advertising. Use it to blend paid-for advertising content with similar authentic website content. The advertisement experience follows the natural function and form of the user experience.    
   
• The content marketing trend is moving towards long form content. This type of content along with high quality content can help improve your website ranking.
   
• Creative visuals are a must for social media and search engine optimization. Infographics, pictures, and videos are usually more compelling than plain text. They are more likely to contain information that users need and you can optimize them with Meta descriptions and alt tags.
   
• Modern, aesthetically pleasing, and user-friendly websites can promote your brand and give it positive exposure. According to Google research, the first impression of your website happens in the blink of an eye and its design shapes the perception of it.
   
• Several virtual reality devices are exciting and innovative. Some have specific applications while others are for more general use.
   
• Wearable technology continues to be popular. There are smart watches on the market that can compete with the Apple Watch.
   

If you have questions or need more information please contact Red Shark Digital.