As the digital landscape continues its relentless expansion, video marketing has taken the throne as a powerhouse in the realm of content. With 2023 just ending, staying informed about the latest 2023 trends and video marketing statistics that define this dynamic field is more important than ever as we form our marketing strategies for 2024. 

Whether you're a seasoned marketer, a business owner looking to catch the next big wave, or a curious individual keeping pace with digital evolution, understanding these video marketing statistics is crucial for crafting strategies that resonate with audiences and yield results.

1. Video Consumption Trend: 82% of all internet traffic in 2023 came from video streaming and downloads. (Source: Cisco)
2. Engagement: Videos under two minutes long got the most engagement. (Source: Wistia)
3. Marketing Reach: 84% of consumers were convinced to buy a product or service by watching a brand’s video. (Source: OptinMonster)
4. Mobile Video: 75% of all video plays were on mobile devices. (Source: eMarketer)
5. Live Video: Live video was predicted to grow 15-fold between 2018 and 2023 and reach a 17% share of all internet traffic. (Source: Cisco)
6. Social Media: We watch over 1 billion hours of YouTube videos daily. (Source: YouTube)
7. Consumer Preference: 54% want to see more video content from a brand or business they support. (Source: HubSpot)
8. SEO: A video on your SEO-optimised landing page can boost your conversion rate by up to 80%. (Source: Unbounce)
9. Email Marketing: Including video in email leads to a 200-300% increase in click-through rates. (Source: HubSpot)
10. ROI: 89% of video marketers say video gave them a good return on their investment. (Source: Wyzowl)
11. User-Generated Content: 90% of consumers say user-generated content holds more influence over buying decisions than promotional emails and search engine results. (Source: TurnTo Networks)
12. Purchase Influence: Consumers are 64-85% more likely to purchase after watching a product video. (Source: Animoto)
13. Attention Span: The average user spends 88% more time on a website with video content. (Source: Forbes)
14. Video Ads: YouTube mobile ads receive viewer attention 83% of the time, which is significantly higher than TV ads. (Source: Google/Ipsos) 
15. Social Video Sharing: Social video generates 1200% more shares than text and image content combined. (Source: G2)
16. Brand Recall: 80% of users can recall a video ad they have seen in the last 30 days. (Source: HubSpot)
17. Video Advertising Spend: Global video ad spending was predicted to reach $45 billion in 2023. (Source: Statista)
18. Digital Marketing Integration: 92% of marketers who use video say that it's an essential part of their marketing strategy. (Source: Wyzowl)
19. Product Understanding: 95% of people have watched an explainer video to learn about a product development company or service. (Source: Wyzowl)
20. Video in Decision Making: Nearly 50% of internet users look for videos about a product or service before visiting a store. (Source: Google)
21. Consumer Expectation: 68% say the pandemic impacted their brand video content expectations. (Source: HubSpot)
22. Video on Social Platforms: Over 500 million people watch Facebook videos daily. (Source: Buffer)
23. Influencer Marketing: Influencer video content earns more than eight times the engagement rate of content shared directly by brands. (Source: Mediakix)
24. 4K Video: The demand for 4K video content was expected to surge, with 50% of consumers projected to use devices that support 4K UHD by 2023. (Source: IAB)
25. Retention Rates: Videos with a fun, entertaining content approach see 65% retention halfway through, compared to 25% retention for those who feel like a sales pitch. (Source: Vidyard)
26. E-Learning: Professionals predict the global e-learning market will reach $325 billion by 2025, and video is a critical component of digital education. (Source: Forbes)
27. Shoppable Videos: Shoppable video ads, which allow users to purchase products directly through the video, are expected to increase sales conversions. (Source: Business Insider)
28. Search Queries: "How-to" searches on YouTube are growing by 70% year over year. (Source: Google)
29. Video and Email: We open emails with the word "video" in the subject line 7% more than those without. (Source: Campaign Monitor)
30. 360-Degree Video: Engagement with 360-degree videos can be up to 7 times higher than traditional flat videos. (Source: Magnifyre)
31. Video Storytelling: 55% of people consume video content thoroughly – the highest amount across all types of content. (Source: HubSpot)
32. Augmented Reality and Video: AR experiences are watched three times longer than standard video content. (Source: Magnifyre)
33. Sponsored Video Content: Viewers are four times more likely to watch a product video if their favorite content creator produces it. (Source: YouTube)
34. Instagram Video: Instagram videos generate more engagement than any other content type on the platform, with video posts having an average of 150 comments. (Source: Mention)
35. Silent Video Viewing: 85% of Facebook videos are watched without sound. (Source: Digiday)
36. Video Captions: Captions on videos increase view time by an average of 12%. (Source: Facebook)
37. Social Media Stories: One-third of the most-viewed Instagram Stories come from businesses. (Source: Instagram)
38. Twitter Video: Tweets with video see ten times more engagement than those without, and Promoted Tweets with videos save more than 50% on cost-per-engagement. (Source: Twitter)
39. LinkedIn Video: LinkedIn users are 20 times more likely to share a video than any other post type. (Source: LinkedIn)
40. High-Quality Video Content: 54% of consumers want to see more video content, but it has to be high-quality production, not just high quantity. (Source: Biteable)
41. Vertical Video: Vertical videos have a 90% higher completion rate than horizontal ones. (Source: MediaBrix)
42. Video and Trust: 58% of consumers trust a brand with video content more than brands without videos. (Source: Moovly)
43. Conversion and CTAs: Including a call-to-action within a video results in 380% more clicks than a regular sidebar CTA. (Source: Wistia)
44. VR and Video Marketing: The virtual reality (VR) market expects to grow significantly, with predictions that it could surpass $57 billion by 2027, creating new opportunities for immersive video content. (Source: Grand View Research)
45. Video and Customer Support: 43% of consumers find video the most helpful form of content for learning about new products or services. (Source: HubSpot)
46. Auto-play Video: Auto-play videos with sound have a 70% higher likelihood of being skipped than silent auto-play videos. (Source: Verizon Media)
47. Personalized Video: Personalized videos are shown to increase email conversions by up to 500%. (Source: Vidyard)
48. Video for B2B: 70% of B2B buyers and researchers watch videos on their path to purchase. (Source: Google)
49. Impact on Traffic: According to this video marketing statistic, websites using video can expect an average increase of 41% in web traffic from searches compared to sites that don't use video. (Source: Aberdeen Group)
50. Video Retention Rates: 65% of viewers watch more than ¾ of a video, which is more than we can say for text-based content. (Source: Syndacast)

Wrapping Up Video Marketing Statistics for 2023

And there you have it—a comprehensive snapshot of the game-changing world of video marketing as we close 2023. These 50 video marketing statistics reflect the current state of play and shine a light on the boundless potential of leveraging video content for your marketing strategies. 

As consumer preferences tilt increasingly toward this dynamic medium, brands and marketers need to stay adaptable, creative, and informed to keep up and stand out. Contact our digital marketing agency today to help your business shine this new year!

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