How does programmatic advertising work?

Programmatic advertising is a type of advertising that uses software to automate the buying and selling of ad space. This means that instead of manually negotiating ad deals, publishers and advertisers can use programmatic ad platforms to automatically purchase and place ads. Programmatic ad platforms work by connecting advertisers with publishers through an open marketplace. Advertisers can use programmatic ad platforms to bid on ad space in real-time, and publishers can use the platform to sell ad space to the highest bidder. This system allows for a more efficient and effective way to buy and sell ad space, and it also enables publishers to maximize their ad revenue. Programmatic advertising is still a relatively new concept, but it is quickly becoming the preferred method for buying and selling ad space. In fact, programmatic ad spending is expected to grow from $33.5 billion in 2016 to $59.8 billion in 2020.