How effective is search advertising?

There is no simple answer to the question of how effective search advertising is. The answer depends on a number of factors, including the quality of the ad, the relevance of the keywords, the competitiveness of the market, and the effectiveness of the landing page.

That said, search advertising can be an effective way to drive traffic to your website and generate leads. When done correctly, it can be a cost-effective way to reach your target audience.