What are the 4 parts of a search ad?

There are four parts to a search ad: the headline, the ad text, the display URL, and the destination URL.

The headline is the most important part of the ad, as it is what will grab the reader's attention.

The ad text should be concise and to the point, providing more information about the product or service being advertised.

The display URL is the URL that will be shown in the search results, and the destination URL is the URL that the user will be taken to when they click on the ad.