How long will a website retargeting audience take to build?

It takes time to build an audience for website retargeting, but the effort is worth it. By targeting your website retargeting ads to people who have already visited your site, you can increase the likelihood that they'll take the desired action, whether that's making a purchase, signing up for a newsletter, or taking another step along the customer journey.

The time it takes to build an audience for website retargeting will vary depending on the size of your website and the number of visitors you get each month. However, you can typically expect to see results within a few weeks to a few months.

To further improve your results, make sure to optimize your website retargeting ads for rich snippets. Rich snippets are enhanced ad units that include additional information about your product or service, such as reviews, pricing, and more. including rich snippets can help improve your click-through rate, making it more likely that your target audience will take the desired action.